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The company logo

The three parallel lines is the most recognisable feature of the Adidas trainer and their trademark, which is meant to resemble the different heights of podiums. The also have a trefoil version.
Three parallel lines
Nike symbol
The first Nike symbol was designed by a graphic design student named Carolyn Davidson, for only $35. Not much has changed to the design since then, and although it is sometimes printed along with the company name, the “Swoosh” is still instantly recognisable.

The founder

Adolf (Adi) Dassler founded the German sportswear in 1924, although then under a different name. He had help from his brother Rudolf, but after a fall out, Rudolf went off and started Puma.
Adolf (Adi) Dassler
Phil Knight
American Phil Knight founded Nike in 1964. In November 2015, he was named the 15th richest person in the world, with an estimated net worth of US$28.1 billion.

The name

The Adidas name was created from a combination of the founder’s first and last name. Before 1949, however the company was known as Gebruder Dassler Schuhfabrik.
founder’s first and last name
Greek goddess of victory
Nike is the name of the Greek goddess of victory. Originally the company was called Blue Ribbon Sports before changing in 1971.

The motto

The Adidas motto is “Impossible is nothing”, or sometimes “All in or nothing”. It is known to be one of the greatest sporting mottos and is taken from a quote by Muhammad Alli, the self-proclaimed “Greatest” boxer.
Impossible is nothing
Just do it
The “Just do it” campaign was first launched in 1988. It fast became Nike’s most famous motto, and is known worldwide. The phrase is now trademarked by Nike.

Michael Jordan

In 1984, Michael Jordan wanted to be signed with Adidas, but the company’s German executives vetoed the idea in favour of taller basketball players who took the centre position. That decision now stands as the biggest “What if” in footwear history.
biggest “What if”
Air Jordan range
However, Michael Jordan did sign with Nike instead, which later evolved into the development of the Air Jordan range. When Michael Jordan first saw the Nike Air Jordan shoes, he didn’t want to wear them because the colour scheme of red and black matched that of his in-state collegiate rivals, N. C. State.